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March 06.2025
3 Minutes Read

Black First-Time Home Buyers Rebound: Emerging Trends in Homeownership

Zillow logo on white background.


Black Homebuyers Experience a Unique Rebound in 2024

The real estate landscape experienced a surprising twist in 2024, particularly for Black first-time homebuyers. Recent data reveals that while national rates have declined in general, Black buyers have reported a remarkable rebound, with 62% securing their first homes—a figure that remains consistent with the previous year.

Resilience Amidst Economic Challenges

The resilience of Black first-time homebuyers comes in the face of persistent challenges. According to a Zillow survey, these buyers are experiencing a surge in home purchases despite a national average where only 44% of first-time buyers managed to break into the market. Unlike their counterparts, Black buyers are advocating for homeownership as a crucial step towards building generational wealth, as emphasized by Zillow's Senior Economist, Orphe Divounguy.

Catalysts for Change: Remote Work and New Programs

One notable factor aiding this movement is the rise of remote work. Black renters are showing a 29% higher likelihood than other groups to seize upon remote work opportunities, increasingly allowing them the flexibility to pursue homeownership in more affordable regions. Additionally, various government programs including down payment assistance and tax credits are crucial, helping to bridge the wealth gap that often restricts accessibility to homeownership.

Stark Realities of Affordability and Access

However, it’s important to understand that significant barriers remain. Black households face substantial affordability challenges, with a median income of just $54,896, starkly below the national threshold of $95,213 necessary to comfortably afford a home. As a result, only 17.6% of available listings align with the average Black household’s budget. Other demographic groups are seeing higher percentages of affordable listings, showcasing ongoing disparities in home buying accessibility.

Affordable Housing Markets to Watch

Despite the hurdles, some cities are proving to be more accessible for Black homebuyers. St. Louis stands out as the most affordable market, with 30.3% of listings within reach for typical Black households. Other noteworthy cities include Birmingham at 29.5% and Memphis at 29.0%, demonstrating the geographic variations in housing opportunities.

Growing Trends in Homeownership

Remarkably, since 2019, the increase in Black homeownership has outpaced that of white households, marking progress amidst adversity. Hispanic households are also reported to see an increased percentage of homeownership. This trend suggests a pivotal shift in the dynamics of the housing market that could reshape neighborhoods and communities across the country.

Looking Ahead: The Future of Black Homeownership

As we step into the future, the integration of technology and innovative support systems will be vital in ensuring the continuous growth of Black homeownership. Companies like Zillow are stepping up by providing tools aimed at demystifying the buying process. Their BuyAbility℠ tool offers real-time insights into potential home buying budgets, making it easier for aspiring homeowners to navigate their options.

The story of Black homebuyers is one of resilience, community strength, and a relentless pursuit of the American Dream. It calls for us all to look beyond the challenges and embrace the progress being made while advocating for further actions that foster equity in the housing sector.

Take Action

As we celebrate the successes of Black first-time buyers, we must continue supporting policies that enhance access to affordable housing and dismantle systemic barriers. Engaging in local housing initiatives and advocating for equitable practices in the real estate industry can amplify these efforts. Together, we can foster a more inclusive and diverse homeownership landscape.


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03.24.2025

Understanding How Privately Listed Homes Disproportionately Harm Sellers of Color

Unpacking the Impact of Off-MLS Sales on Communities of ColorIn recent years, real estate dynamics have increasingly revealed stark disparities, particularly in communities of color. A recent study from Zillow indicates that home sellers who opt to list their properties off the Multiple Listing Service (MLS) suffer significantly greater financial losses, with the average seller in these neighborhoods losing nearly $10,000 compared to their counterparts in predominantly white areas. This gap in financial outcomes raises important questions about equity, access, and transparency in the housing market.Historical Context: The Real Estate LandscapeReal estate practices have historically been marred by inequities, with systemic barriers impacting communities of color long before the current housing crisis. Discriminatory practices such as redlining have led to concentrated poverty and diminishing wealth-building opportunities for these communities. Today, the trend of selling homes off the MLS only exacerbates these issues, highlighting the critical need for equitable access to the housing market. Understanding this historical backdrop is essential to recognizing the profound implications of off-MLS sales.The Disparities: A Deep Dive into the NumbersZillow's findings underscore a troubling reality: in majority Hispanic neighborhoods, homes sold off the MLS lost nearly $14,000 in potential value, representing a staggering 4% decrease. Similarly, homes in majority Black areas faced losses of approximately $5,600—3.1% less than MLS-listed homes. These financial shortfalls are not mere statistics but real losses that families endure, amplifying the racial wealth gap. In times where homeownership is touted as a pillar of economic stability, these losses are particularly detrimental.Why Are Sellers of Color Choosing Off-MLS Listings?One might wonder why sellers opt for off-MLS sales despite the financial repercussions. The answer often lies in a lack of advocacy and resources. Zillow's research indicates that real estate agents disproportionately guide Hispanic and Black sellers toward private listing networks. Alarmingly, 74% of Hispanic sellers and 73% of Black sellers reported that their agents recommended these private listings, while just 24% of white sellers received similar advice. This suggests a systemic issue where sellers of color may not receive the full array of selling options, emphasizing the need for empowerment and better representation in real estate.The Future: Towards Transparency in Real EstateThe study calls for a renewed commitment to market transparency. Orphe Divounguy, a senior economist at Zillow, emphasizes the importance of maintaining open listings to avoid the regressions of the past, which could potentially lead to larger inequities in housing wealth. With a 26% reduction in home inventory since the pandemic, the urgency for equitable access to listings has never been more critical. Public transparency could not only support sellers but also encourage a healthier, more vibrant community for all buyers.Call to Action: Advocating for Fair Real Estate PracticesAs communities, it is essential to advocate for fair and equitable real estate practices. Ensuring that sellers have access to the full spectrum of options available will empower them to receive fair market value for their properties. Together, fostering a more inclusive housing market can begin to bridge the gaps that have long persisted in our communities. Join us in supporting initiatives that prioritize transparency in real estate!

03.17.2025

How Lower Mortgage Rates Are Energizing Home Buyers and Sellers

Lower Mortgage Rates: A Beacon for Home Buyers and SellersThe recent decline in mortgage rates is creating a ripple effect within the housing market, ushering in a new wave of hopeful home buyers and sellers. Mortgage rates have dipped to levels not seen since December, falling by about a quarter of a point in February alone. With a more favorable lending environment, affordability has improved, which could entice both would-be buyers and hesitant sellers to engage in a market poised for activity.More Homes on the Market: A Shopper's ParadiseAs of February 2025, the housing market is awash with options, boasting over 1 million homes for sale—the highest figure for this time of year in five years. Buyers now enjoy an expanded selection, with listings gaining momentum thanks to decreased competition from last year. According to recent stats, homes are now spending an average of 23 days on the market before going pending—a sign of a transitioning market designed to help buyers regain some leverage in negotiations.Understanding Affordability ChallengesWhile the moderation in rates is a welcome change, challenges still loom over home affordability. With annual home value growth recorded at a mere 2.1%—the slowest in 18 months—maintaining budgets and financial plans remains critical for prospective buyers. Skylar Olsen, Zillow's Chief Economist, described affordability as a significant hurdle, emphasizing that should mortgage rates continue to ease, it could shake off existing anxieties among both buyers and sellers alike.The Balancing Act: Seller and Buyer DynamicsCurrent market dynamics reveal a more balanced playing field for buyers and sellers. Neither side holds a definitive edge in negotiations at the national level—a rarity in February, last seen in 2019. The ongoing tug-of-war emphasizes the need for preparedness as both parties navigate this shifting landscape.Future Trends: What Lies Ahead for Homebuyers?As we peer into the future, potential home buyers can expect heightened activity during the spring season if current trends hold. Continued optimism regarding mortgage rate reductions could fuel an influx of applications, according to industry reports. Additionally, sellers preparing their homes for the market may capitalize on trends where seller premiums are projected to run through mid-summer.Real Estate: A Guide to Making Informed DecisionsThose contemplating entry into the housing market—whether as buyers or sellers—need to embrace the data. Staying informed through real estate resources, community forums, and financial advisories can serve as a guiding star amid market fluctuations. Understanding the impacts of mortgage rates on buying behavior is essential to navigating the complexities of today’s housing landscape.Community Engagement: A Call to ActionAs we move deeper into 2025, the housing market promises to transform, potentially fostering deeper community connections and the empowerment of buyers and sellers alike. Staying engaged within local circles, perhaps through neighborhood events or housing expos, could provide invaluable insights and strengthen community bonds. As homebuyers, sellers, and aggregators come together to negotiate and share experiences, the spirit of community thrives in unison with our real estate endeavors.Intrigued by the transformative potential of the housing market? Take the leap today by planning your next move in home buying or selling and making the most of the opportunities that lie ahead.

03.12.2025

How Climate Risks Threaten Trillions in Real Estate Value

Update Climate Risks Looming Over Real Estate: An Overview The real estate landscape in the U.S. is undergoing a seismic shift as climate risks become an undeniable factor in home buying decisions. A Zillow analysis reveals that trillions of dollars’ worth of homes face serious threats from extreme weather events like floods, fires, and high winds. With $17 trillion in properties vulnerable to wind risks alone, it's evident that climate considerations are reshaping the market. The Financial Impact of Climate Risk on Home Values The implications of climate risk extend far beyond individual home buyers; they reflect on the entire market's stability. According to various estimates, climate change could result in losses of approximately $1.4 trillion in overall property value. This occurs mainly due to skyrocketing insurance costs and shifting consumer preferences moving away from high-risk areas. As insurance rates soar—potentially rising by over 29% by 2055—homeowners are stuck between the cost of their mortgage payments and the practicality of insuring their properties. Shifting Market Trends: High-Risk Areas Still Command Higher Prices Interestingly, even with the threat of climate risks looming, certain high-risk areas continue to attract buyers. Data from Zillow shows that homes with extreme flood risks had a median listing price 22% higher than those with minor risks. Such trends raise the question: Are buyers prioritizing lifestyle and local amenities over safety? Climate Migration: A New Era of Home Buying Decisions Anticipating the impacts of climate change, forecasters predict significant migrations across the U.S. By 2055, more than 55 million Americans may relocate to areas with lower climate risks. This climate migration is not simply about fleeing danger; it's about finding areas with greater long-term viability and safety. Northern regions, currently less populated and more resilient to climate impacts, may see an influx of new residents as their attractions become more apparent. The Emotional and Practical Aspects of Buying a Home Today For many homebuyers, the decision to purchase a property is one of the most significant choices they'll ever make—both emotionally and financially. With more than 80% of prospective buyers considering climate risks, understanding these factors is crucial. Knowledge is power, and Zillow has made strides in providing comprehensive climate risk data to help shoppers make informed decisions regarding their future homes. Empowering Homebuyers with Climate Risk Insights As the effects of climate change continue to evolve, homebuyers must equip themselves with knowledge about risks associated with their prospective properties. Zillow offers insights on critical climate risk factors, including flood, wildfire, wind, heat, and air quality. Available in the form of interactive maps and risk scores, this data enables potential buyers to navigate the housing market more effectively. Recognizing the Neighborhoods Affected by Climate Risks Certain regions across the country are uniquely positioned at the highest risk. For instance, the Los Angeles metro area shows substantial vulnerability with $831 billion worth of homes at risk of fire, while New York leads for flood risks at $593 billion. Such statistics highlight the stark reality facing buyers in these markets, where climate risk is no longer an abstract concern but a pressing reality. A Call to Action: Staying Informed for Better Real Estate Decisions As you consider purchasing a home or investing in real estate, engaging with climate-related data will be essential. Being aware of risks can empower communities and individual buyers alike to make informed decisions that ensure not just safety but also financial stability in an uncertain climate future.

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