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March 06.2025
3 Minutes Read

Why Homes Sell for $5,600 More When Listed in Late May

Data chart showing optimal home listing times and value increase.

Unlocking the Spring Surge: Why Late May is Prime Selling Season

As warmth creeps back into our lives, so does the energy of buyers emerging from winter hibernation. According to a stunning analysis by Zillow, homes listed during the last two weeks of May are commanding some serious attention, selling for an average of $5,600 more than those listed at other times. This 1.6% premium signals a golden opportunity for sellers eager to jump into the spring market when buyer activity is reaching its peak.

The Seasonal Shift: Understanding Buyer Behavior

Spring, particularly the weeks leading up to Memorial Day, tends to be the sweet spot for real estate transactions. Families aim to settle into new homes before the school year begins, which drives up demand. As shoppers pay more attention to their home searches, increased competition inevitably drives prices higher. “When more buyers are competing for homes, sellers can command a higher price,” explains Orphe Divounguy, a senior economist at Zillow.

What Influences Market Trends? Mortgage Rates Matter

The path to a successful sale is not without its bumps. The unpredictable landscape of mortgage rates has altered how buyers enter the market, previously causing significant surges at unexpected times. Over the past few years, fluctuations have made buyers hesitant, swaying them to either buy on a whim or to hold off in hopes of better rates. This volatility can complicate traditional expectations around spring sales, making it crucial for sellers to be informed and flexible.

Choosing the Right Moment in Your Area

Timing your listing uniquely depends on your local market. Zillow’s research indicates this varies widely based on geography. For instance, in places like San Diego and Austin, the best time to list can be as early as mid-March, while Phoenix sellers may need to wait until November to see decent returns. Engaging with a knowledgeable real estate agent can help homeowners navigate these local nuances, ensuring they make the most of their unique market conditions.

Maximizing Your Home's Appeal: Simple Steps that Pay Off

Achieving the best price doesn't just rely on timing but also on strategy. Here are a few expert tips to enhance your home's visibility and allure:

  • Maximize Exposure: Ensure your home is listed on the Multiple Listing Service (MLS) immediately upon being ready for sale, as homes not on the MLS typically sell for about 1.5% less.
  • Focus on Curb Appeal: The exterior of your home is the first impression for buyers – keep it fresh and inviting with minimal upkeep like mowing, trimming, and using seasonal flowers to catch the eye.
  • Highlight Unique Features: If your home includes outdoor luxuries such as a high-tech grill or a cozy fire pit, make them the centerpiece of your listing. Homes with these features can sell for thousands more.
  • Polish Your Home for Digital Viewing: In today’s market, listings that boast a complete and polished visual presentation tend to command better prices, with high-resolution photos and virtual tours increasing sales value by up to 2%.

The Bottom Line: Prepping for a Successful Sale

The dynamics of the housing market can be daunting, but with the right preparation and timing, you can effectively position your home to sell for top dollar. Listing your home in late May not only aligns with peak buyer traffic but also maximizes your potential sale price. If you’re considering selling this coming spring, it’s time to start these preparations. Embrace the seasonal changes, sprucing up your home and readying your marketing strategy. Your prime time is just around the corner!

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03.24.2025

Understanding How Privately Listed Homes Disproportionately Harm Sellers of Color

Unpacking the Impact of Off-MLS Sales on Communities of ColorIn recent years, real estate dynamics have increasingly revealed stark disparities, particularly in communities of color. A recent study from Zillow indicates that home sellers who opt to list their properties off the Multiple Listing Service (MLS) suffer significantly greater financial losses, with the average seller in these neighborhoods losing nearly $10,000 compared to their counterparts in predominantly white areas. This gap in financial outcomes raises important questions about equity, access, and transparency in the housing market.Historical Context: The Real Estate LandscapeReal estate practices have historically been marred by inequities, with systemic barriers impacting communities of color long before the current housing crisis. Discriminatory practices such as redlining have led to concentrated poverty and diminishing wealth-building opportunities for these communities. Today, the trend of selling homes off the MLS only exacerbates these issues, highlighting the critical need for equitable access to the housing market. Understanding this historical backdrop is essential to recognizing the profound implications of off-MLS sales.The Disparities: A Deep Dive into the NumbersZillow's findings underscore a troubling reality: in majority Hispanic neighborhoods, homes sold off the MLS lost nearly $14,000 in potential value, representing a staggering 4% decrease. Similarly, homes in majority Black areas faced losses of approximately $5,600—3.1% less than MLS-listed homes. These financial shortfalls are not mere statistics but real losses that families endure, amplifying the racial wealth gap. In times where homeownership is touted as a pillar of economic stability, these losses are particularly detrimental.Why Are Sellers of Color Choosing Off-MLS Listings?One might wonder why sellers opt for off-MLS sales despite the financial repercussions. The answer often lies in a lack of advocacy and resources. Zillow's research indicates that real estate agents disproportionately guide Hispanic and Black sellers toward private listing networks. Alarmingly, 74% of Hispanic sellers and 73% of Black sellers reported that their agents recommended these private listings, while just 24% of white sellers received similar advice. This suggests a systemic issue where sellers of color may not receive the full array of selling options, emphasizing the need for empowerment and better representation in real estate.The Future: Towards Transparency in Real EstateThe study calls for a renewed commitment to market transparency. Orphe Divounguy, a senior economist at Zillow, emphasizes the importance of maintaining open listings to avoid the regressions of the past, which could potentially lead to larger inequities in housing wealth. With a 26% reduction in home inventory since the pandemic, the urgency for equitable access to listings has never been more critical. Public transparency could not only support sellers but also encourage a healthier, more vibrant community for all buyers.Call to Action: Advocating for Fair Real Estate PracticesAs communities, it is essential to advocate for fair and equitable real estate practices. Ensuring that sellers have access to the full spectrum of options available will empower them to receive fair market value for their properties. Together, fostering a more inclusive housing market can begin to bridge the gaps that have long persisted in our communities. Join us in supporting initiatives that prioritize transparency in real estate!

03.17.2025

How Lower Mortgage Rates Are Energizing Home Buyers and Sellers

Lower Mortgage Rates: A Beacon for Home Buyers and SellersThe recent decline in mortgage rates is creating a ripple effect within the housing market, ushering in a new wave of hopeful home buyers and sellers. Mortgage rates have dipped to levels not seen since December, falling by about a quarter of a point in February alone. With a more favorable lending environment, affordability has improved, which could entice both would-be buyers and hesitant sellers to engage in a market poised for activity.More Homes on the Market: A Shopper's ParadiseAs of February 2025, the housing market is awash with options, boasting over 1 million homes for sale—the highest figure for this time of year in five years. Buyers now enjoy an expanded selection, with listings gaining momentum thanks to decreased competition from last year. According to recent stats, homes are now spending an average of 23 days on the market before going pending—a sign of a transitioning market designed to help buyers regain some leverage in negotiations.Understanding Affordability ChallengesWhile the moderation in rates is a welcome change, challenges still loom over home affordability. With annual home value growth recorded at a mere 2.1%—the slowest in 18 months—maintaining budgets and financial plans remains critical for prospective buyers. Skylar Olsen, Zillow's Chief Economist, described affordability as a significant hurdle, emphasizing that should mortgage rates continue to ease, it could shake off existing anxieties among both buyers and sellers alike.The Balancing Act: Seller and Buyer DynamicsCurrent market dynamics reveal a more balanced playing field for buyers and sellers. Neither side holds a definitive edge in negotiations at the national level—a rarity in February, last seen in 2019. The ongoing tug-of-war emphasizes the need for preparedness as both parties navigate this shifting landscape.Future Trends: What Lies Ahead for Homebuyers?As we peer into the future, potential home buyers can expect heightened activity during the spring season if current trends hold. Continued optimism regarding mortgage rate reductions could fuel an influx of applications, according to industry reports. Additionally, sellers preparing their homes for the market may capitalize on trends where seller premiums are projected to run through mid-summer.Real Estate: A Guide to Making Informed DecisionsThose contemplating entry into the housing market—whether as buyers or sellers—need to embrace the data. Staying informed through real estate resources, community forums, and financial advisories can serve as a guiding star amid market fluctuations. Understanding the impacts of mortgage rates on buying behavior is essential to navigating the complexities of today’s housing landscape.Community Engagement: A Call to ActionAs we move deeper into 2025, the housing market promises to transform, potentially fostering deeper community connections and the empowerment of buyers and sellers alike. Staying engaged within local circles, perhaps through neighborhood events or housing expos, could provide invaluable insights and strengthen community bonds. As homebuyers, sellers, and aggregators come together to negotiate and share experiences, the spirit of community thrives in unison with our real estate endeavors.Intrigued by the transformative potential of the housing market? Take the leap today by planning your next move in home buying or selling and making the most of the opportunities that lie ahead.

03.12.2025

How Climate Risks Threaten Trillions in Real Estate Value

Update Climate Risks Looming Over Real Estate: An Overview The real estate landscape in the U.S. is undergoing a seismic shift as climate risks become an undeniable factor in home buying decisions. A Zillow analysis reveals that trillions of dollars’ worth of homes face serious threats from extreme weather events like floods, fires, and high winds. With $17 trillion in properties vulnerable to wind risks alone, it's evident that climate considerations are reshaping the market. The Financial Impact of Climate Risk on Home Values The implications of climate risk extend far beyond individual home buyers; they reflect on the entire market's stability. According to various estimates, climate change could result in losses of approximately $1.4 trillion in overall property value. This occurs mainly due to skyrocketing insurance costs and shifting consumer preferences moving away from high-risk areas. As insurance rates soar—potentially rising by over 29% by 2055—homeowners are stuck between the cost of their mortgage payments and the practicality of insuring their properties. Shifting Market Trends: High-Risk Areas Still Command Higher Prices Interestingly, even with the threat of climate risks looming, certain high-risk areas continue to attract buyers. Data from Zillow shows that homes with extreme flood risks had a median listing price 22% higher than those with minor risks. Such trends raise the question: Are buyers prioritizing lifestyle and local amenities over safety? Climate Migration: A New Era of Home Buying Decisions Anticipating the impacts of climate change, forecasters predict significant migrations across the U.S. By 2055, more than 55 million Americans may relocate to areas with lower climate risks. This climate migration is not simply about fleeing danger; it's about finding areas with greater long-term viability and safety. Northern regions, currently less populated and more resilient to climate impacts, may see an influx of new residents as their attractions become more apparent. The Emotional and Practical Aspects of Buying a Home Today For many homebuyers, the decision to purchase a property is one of the most significant choices they'll ever make—both emotionally and financially. With more than 80% of prospective buyers considering climate risks, understanding these factors is crucial. Knowledge is power, and Zillow has made strides in providing comprehensive climate risk data to help shoppers make informed decisions regarding their future homes. Empowering Homebuyers with Climate Risk Insights As the effects of climate change continue to evolve, homebuyers must equip themselves with knowledge about risks associated with their prospective properties. Zillow offers insights on critical climate risk factors, including flood, wildfire, wind, heat, and air quality. Available in the form of interactive maps and risk scores, this data enables potential buyers to navigate the housing market more effectively. Recognizing the Neighborhoods Affected by Climate Risks Certain regions across the country are uniquely positioned at the highest risk. For instance, the Los Angeles metro area shows substantial vulnerability with $831 billion worth of homes at risk of fire, while New York leads for flood risks at $593 billion. Such statistics highlight the stark reality facing buyers in these markets, where climate risk is no longer an abstract concern but a pressing reality. A Call to Action: Staying Informed for Better Real Estate Decisions As you consider purchasing a home or investing in real estate, engaging with climate-related data will be essential. Being aware of risks can empower communities and individual buyers alike to make informed decisions that ensure not just safety but also financial stability in an uncertain climate future.

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